As the industry leader in stainless steel outdoor kitchen cabinetry, Brown Jordan Outdoor Kitchens keeps a constant pulse on the industry and ever-changing landscape of the spaces we call home. This keeps us at the forefront of enduring design with unparalleled durability.
Demand for outdoor living spaces across the country has never been higher, and the lines between indoor and outdoor spaces continue to blur. The result: a shift in lifestyle as the heart of the home grows to include the great outdoors.
We are delighted to present our first-ever Outdoor Living Report — cultivated from over 20 years of expertise and boots-on-the-ground insight from thought leaders in the building and design industries, as well as our trusted network of dealers. As we look ahead to 2019, we hope our Outdoor Living Report provides insight and inspiration to help grow and advance your business.
Twenty years ago, Danver, a stainless-steel cabinet manufacturer, pioneered the design of outdoor kitchens as we know it with the introduction of cabinetry and exquisite door styles made entirely of stainless steel. Fueled by innovation, 5 years later they took the industry to an entirely new level as the very first in the category to powder coat stainless steel for added beauty and protection from the elements. This instantly made them a category leader and led to the launch of Brown Jordan Outdoor Kitchens, licensed through the high-end outdoor furnishings brand.
Today, Danver and Brown Jordan Outdoor Kitchens are at the forefront of timeless, enduring design — partnering with builders, architects, and designers to create outdoor spaces that become a new heart of the home.
With their clean lines, integrated storage drawers and sleek form, European-inspired outdoor kitchen cabinets are making headway — particularly in urban markets where rooftop applications and multi-family developments are prevalent. With it comes a modular approach and aesthetic complete with furniture-inspired details.
Our modular, European-inspired styles offer it all: Highly functional solutions for different appliances, and a sleek look. While we were the first to market, we’ve only scratched the surface and look forward to unveiling more European-inspired design concepts later this year.”
The rise of backyard organic gardening and influence of sharing recipes and cooking demonstrations across social media has inspired homeowners to embrace a new culinary culture rooted in the pride of what is homegrown. The result: unforgettable moments in outdoor living spaces for family and guests.
More homeowners are making room — both in budgets and floor plans — for specialty appliances. Yesterday’s mammoth grills have been replaced with a collection of right-sized appliances to heighten experience and increase functionality of the space. Outdoor appliances on the rise include:
Pizza ovens, Argentinian grills and other appliances often require careful considerations when integrated with cabinetry and other outdoor living elements.
Pro Tip: Enclosing Argentinian grills in cabinetry requires non-combustible materials (like stainless steel); cabinets should also be lined with firebrick to avoid discoloration from exposure to extreme heat. Also, many times it’s better to enclose these types of grills in masonry surround rather than a cabinet.
To learn more about Brown Jordan Outdoor Kitchens’ appliance specification and installation processes,
Today’s homeowner desires an outdoor living experience with a heightened level of comfort, finish, functionality and connectivity. They expect outdoor living spaces to function independently from the rest of the home. Cold beverages, food and entertaining staples must be in close proximity and at the ready. As a result, the demand for outdoor rated sleek storage solutions, elevated fabrics and furnishings, and outdoor appliances has never been greater
Outdoor living is evolving to mimic the finish and functionality once only offered indoors — from luxurious textiles, lighting schemes, and soft-close storage. These details encourage people to lounge and linger — and truly live outdoors.”
As design between indoor and outdoor spaces becomes more seamless, industry professionals and homeowners alike are increasingly mindful of how colors, materials and textiles connect and complement to create a greater sense of flow
Both indoors and out, blues and greens are gaining traction. Blue is beloved, and green exudes wellness. When colors complement the surrounding landscape — be it a wood grain or particular hue, it deepens the connection to the outdoors. Think of it as bringing the practice of forest bathing to residential spaces!”
WOOD GRAINS
MOODY HUES + NEUTRALS
METALLIC POPS
Back to back
More homeowners are returning to black as a neutral, whether through dark appliances, accents, cabinetry or countertops.
CEMENT-INSPIRED LOOKS
Through its advancements in powder coating technology, Brown Jordan Outdoor Kitchens now offers powder coated finishes that capture the texture of Industrial-inspired concretes and cements to complement ultra-durable countertops from the Dekton Industrial Collection by Cosentino.
INDUSTRY FORECAST:
SATURATED HUES
Moody color palettes will pave the way in 2019 and beyond for deep, highly-saturated hues rooted in nature, like boysenberry, olive and dark blue.
ON THE WEST COAST
THE SOUTHWEST,
THE MIDWES
IN THE EAST AND
SOUTH CENTRAL STATES,
THE MID-ATLANTIC
NEW ENGLAND
When it comes to the color and design of permanent elements in an outdoor living space, homeowners are adamantly trend averse— opting for a timeless canvas they can infuse with of-the-moment influences and colors through throw pillows, blankets and plants. “The outdoors demands durability, and homeowners are catching onto what makes a smart investment,” Slater says. “Technological advancements offer enduring style with the same level of comfort and finish of what they have indoors.”
Today’s consumer is beginning to realize that they only have to buy it once if they buy it right. It’s an evolution in both product and behavior.”
KEY WEST
TECNO
BEADBOARD
SEA GLASS
Back to back
More homeowners are returning to black as a neutral, whether through dark appliances, accents, cabinetry or countertops.
CEMENT-INSPIRED LOOKS
Through its advancements in powder coating technology, Brown Jordan Outdoor Kitchens now offers powder coated finishes that capture the texture of Industrial-inspired concretes and cements to complement ultra-durable countertops from the Dekton Industrial Collection by Cosentino.
INDUSTRY FORECAST:
SATURATED HUES
Moody color palettes will pave the way in 2019 and beyond for deep, highly-saturated hues rooted in nature, like boysenberry, olive and dark blue.
According to Zillow®, homes with outdoor kitchens sell for nearly 25 percent more than expected. Of the nearly four million homes nationwide that sold between January 2016 and December 2017, these outdoor features, amenities and design styles made the largest impact on sale price
REALIZED INCREASED
PERCENTAGES DURING
HOME SALE
Zillow® analyzed listing descriptions from nearly four million homes nationwide that sold between January 2016 and December 2017 to see how certain keywords referring to home features, amenities and design styles impacted their sale price. (April 4, 2018)
REALIZED INCREASED
PERCENTAGES DURING
HOME SALE
Zillow® analyzed listing descriptions from nearly four million homes nationwide that sold between January 2016 and December 2017 to see how certain keywords referring to home features, amenities and design styles impacted their sale price. (April 4, 2018)
WHAT IMPACTS A HOME’S
FINAL SALE PRICE
HOMES TOUTING THESE FEATURES GARNERED
A PREMIUM ON THE FINAL SALE PRICE
“CNN Money, About.com and Remodeling Magazine support that outdoor kitchens nationally return 100% to 200% of the improvement cost,” adding that, “As with any home improvement, the ROI formula works providing you design and build a kitchen that is proportional to the home value and location.”
As outdoor living continues to gain popularity across all regions, homeowners are more willing to invest in elements that will extend use past sunset or the warmer seasons
More homeowners are making room — both in budgets and floor plans — for specialty appliances. Yesterday’s mammoth grills have been replaced with a collection of right-sized appliances to heighten experience and increase functionality of the space. Outdoor appliances on the rise include: • Layered Heat Sources (Heating Lamps, Fire Pits, Built-in Infrared Heaters)
As interior design continues to inspire outdoor living, homeowners have been increasingly interested in minimalistic, seamless design elements that offer refined finishes and provide a smooth transition between their spaces. In particular, there’s been an increased demand in:
People are looking to bring the style for their interior space outside and create a seamless transition. The line between the indoors and outdoors will continue to be blurred and almost erased as outdoor, all-weather products are offered in increasingly sophisticated designs and finishes.”
With made-to-order cabinets in a wide range of sizes and configurations, Brown Jordan Outdoor Kitchens offers designers and architects the freedom to create truly unique spaces tailored to any need, layout, and appliance integration.
To learn more about our cabinetry types and features
Storage needs know no bounds — especially when it comes to outdoor living, sports and hobbies. But storage isn’t about stashing. It’s about organizing and caring for the experiences and activities that bring joy to life. It’s about keeping everything in its place — in the outdoor kitchen and beyond. Outdoor cabinetry applications quickly gaining traction include:
Markets like the Northeast, Texas, Arizona, Florida and California are continuing to invest in outdoor spaces, and builders are seeing a rise in the Pacific Northwest, Mid-Atlantic Southeastern and Canadian markets.
For luxury condos and apartment complexes, outdoor living spaces instantly create a competitive edge, as city dwellers seek access to experiences once reserved for suburbia’s backyards.
For condo owners, personal outdoor living amenities can be challenging to accommodate within the footprint of a balcony. While patio furniture has long existed within these spaces, the category has begun to expand as advancements like electric grills have made it possible for owners to install outdoor cooking appliances despite strict fire and safety codes. Momentum continues to mount in this market with innovations like Brown Jordan Outdoor Kitchens’ Pre-Assembled Outdoor Kitchen, which allows a fully assembled outdoor kitchen unit to be lifted into place by a crane.
INSTALL PANEL SYSTEMS WITHOUT STORAGE
ENSURE COMMERCIAL DURABILITY
WITH RESIDENTIAL APPEAL
SOURCE QUICK-INSTALL PRODUCTS
BE MINDFUL OF ADA COMPLIANCE
A robust solution designed for multi-family common areas, Brown Jordan Outdoor Kitchen’s Post & Panel System (PPS) provides added workspace without unneeded storage. Used as a stand-alone island or integrated with traditional cabinets, the PPS offers strength to support countertops and has replaceable panels that can be changed while keeping the counter in place.
Our sincerest thanks to those who shared their insights to help inform our first-ever Outdoor Living Report. We appreciate your partnership, collaboration, and expertise, and look forward to continued collaboration in 2019.
To learn more about Brown Jordan Outdoor Kitchens, visit brownjordanoutdoorkitchens.com, and connect with us on Social Media
